Senior Marketing Manager 0173

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Senior Marketing Manager 0173

Central London

Job Details

Arts & Media are delighted to be working with the Really Useful Group to find an experienced Senior Marketing Manager to lead on the marketing and promotion of key theatrical titles, driving awareness and commercial impact. The successful candidate will be working with local and global partners to develop innovative strategies and campaigns including live performance, music and other commercial projects.


• Developing and implementing strategic marketing plans for key show titles with the goal of maximising awareness and commercial return

• Leading relationships with associated advertising and social media agencies, to ensure all activity is integrated and aligned

• Driving revenue using relevant insights, managing ticket inventory and devising appropriate pricing strategies

• Acting as liaison for licensing partners, to provide information and marketing advice and necessary approvals

• Overseeing the production of creative assets

• Developing strategies to diversify audiences for first class productions and ensure an inclusive approach to marketing communications

• Developing corporate partnerships to expand the reach and awareness of key productions where possible

• Using insights and data to learn and report back on campaign activity and sales, making recommendations on future activity

• Working with colleagues at record companies and DSPs to grow music consumption and revenue for agreed titles

• Working with the marketing team to create and manage the broader communications schedule for channels

• Acting as a brand guardian across all titles globally

• Day-to-day approvals of marketing materials across the companies IP across all levels of productions and special projects

• Internal communication of marketing initiatives and results to key stakeholders

• Tracking expenditure against budgets

Person Specification:

• Substantial marketing experience in an arts organisation or theatrical agency essential.

• A creative approach to devising marketing strategies, implementing marketing campaigns and monitoring related sales or project KPIs

• A strategic thinker who is both reactive to short-term activities while also delivering long-term planning and development.

• A core networker, capable of working with a range of stakeholders both internally and externally

• Good analytical skills, able to analyse data, including audience behaviour and evaluate marketing efficiency

• Creatively ambitious and driven to make great work

• Excellent project management skills and the ability to coordinate a variety of simultaneous projects to tight deadlines and within budget

• Excellent multi-tasker and swift problem solver

• Highly organized and adaptable, able to manage shifting priorities and cope with last-minute changes

• Able to work alone and as part of a highly collaborative team

• Self-sufficient, flexible, patient, and calm attitude – especially under pressure

Please note that due to the volume of submissions, only successful candidates who meet the exact requirements will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion.

The Music Market / Arts and Media are an equal opportunities employer who supports diversity in the workplace.


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