Audience Development Manager

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Audience Development Manager

Central London

Job Details

Our client, a global record company, is seeking an Audience Development Manager to drive and grow audience engagement across key digital channels within the Catalogue label.

Key responsibilities will include:

  • Formulating strategies that will capture the attention of existing fan bases and new audiences for the company’s music archive.
  • Harnessing the unique opportunities the digital landscape can provide to expand the artist’s legacy, centring innovative approaches and techniques.
  • Developing new story-telling methods which new audiences as well as fans can connect and reconnect with the artists material.
  • Owning the growth of audiences across TikTok, Instagram, Twitter, eCRM and Facebook.
  • Using data, analytics, and research to identify niches for audience growth.
  • Controlling advanced measurement techniques to inform and optimise future strategies.
  • Collaborating with artists and their management to agree sell-in and objectives for long term plans.
  • Working across departments to align strategically with planning and delivery, to include global teams.
  • Researching, and selecting digital agencies that can cover work not manageable in-house.
  • Providing direct line management as appropriate, guiding junior team members.
  • Performing appropriate management of marketing budgets and expenditure.


  • A strategic thinker who is a true digital expert with a passion and ideally experience in music.
  • Far-reaching knowledge of music and proven knowledge and appreciation of all genres.
  • Well-rounded understanding of both UK and global cultural trends.
  • Extensive knowledge of sub-cultures, media habits and niche behaviours.
  • Good comprehension of music and brand’s place within digital platforms.
  • Operational knowledge of content best practices and social platform management.
  • Sophisticated ability to interpret large data sets.
  • Solid experience of digital marketing within entertainment industries, ideally music essential.
  • Proven track-record of augmenting audiences that are highly engaged.
  • Experience providing successful guidance to line-managed staff.
  • Working knowledge of HTML and Adobe Creative Cloud, Photoshop in particular.
  • Proficiency in Microsoft Office software (Excel and PowerPoint especially).
  • Excellent organisational and project management skills.
  • Brilliant relationship building capabilities.
  • Confident in a fast-moving work environment.

Please note that due to the volume of submissions, only successful candidates who meet the exact requirements will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion.

The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.


Job Type



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