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Digital Marketing Management

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Digital Marketing Management

Central London

Job Details

Our client, a global producer and distributor for music related audiovisual content, is looking to recruit a Digital Marketing Manager to plan, develop and execute the digital marketing strategy for their product.

Key Responsibilities:

  • Plan, create and execute digital marketing project plans.
  • Create marketing assets to be used for marketing activity including advertising.
  • Set up live advertising campaigns and optimise based on continually monitored effectiveness.
  • Provide general social media support across the organisation.
  • Create and manage email marketing campaigns/newsletters to drive awareness and sales.
  • Online point of contact for label/artist management.
  • Work closely with the Marketing Managers to:
  • Ensure effective implementation of release campaigns and online marketing timelines
  • Increase traffic and sales with creative digital marketing campaigns
  • Use market data and insight to develop content strategy
  • Support sales and marketing to ensure consistent messaging across all digital touch points
  • Develop and manage content calendar
  • Develop initiatives for business growth
  • Oversee digital channels, analysing and strategising social, advertising and streaming action points for campaigns, advising on best practice, identifying opportunities and communicating results.
  • Discuss campaign progress regularly with line manager and wider team.
  • Create regular (and sometimes as hoc) performance and insight reports across all properties.
  • Maintain knowledge of cutting edge digital, social and online marketing, identifying new methods, trends and technologies.
  • Research and monitor market trends in technology and content distribution, identifying emerging business models, potential partners / prospects and prioritise opportunities accordingly.
  • Present found opportunities and recommendations for action.
  • Design, build and maintain websites.
  • Maintain relationships with partners and brainstorm creative campaigns and marketing ideas.
  • Build brand recognition across all social platforms.
  • Support and deputise for Director, Frontline Content Marketing.

Candidate Requirements:

  • A self-starter with experience working across multiple cultures and geographies.
  • Clear track record in driving successful digital marketing and social campaigns for music releases.
  • Experience of liaising effectively with Managers and Artists.
  • A thorough understanding of release strategy.
  • Great communication and interpersonal skills.
  • A genuine interest in the digital landscape, capable of applying new findings to campaigns.
  • In-depth knowledge of content management systems, web publishing tools, digital advertising, industry benchmarks, audience/data segmentation, ECRM strategy and execution, and SEO, SEM & PPC.
  • Strong analytical ability & subsequent confidence in providing campaign analytics and insights, extracting and presenting headlines from raw data.
  • Creative passion and flair, and quick to learn and adapt as required.
  • Substantial experience in media/digital technology or online/mobile music/video services in a strategy or business development capacity.
  • Proficiency in Adobe Creative Suite, Final Cut, Box, Google Drive, Google AdWords, Facebook Ads, Google Analytics, Mailchimp, Wix and PhotoShop; and familiar with platforms such as Spotify, YouTube and Apple Music.
  • HTML/CSS knowledge for website building.
  • Knowledge and experience in some of the following areas: social media business models, AR / VR, gaming, ad-supported media, e-commerce.
  • Highly organised, with the ability to both lead and work as part of a team.
  • Experience of negotiation throughout different levels of an organisation.
  • Comfortable working under pressure in a constantly evolving environment.
  • Passion for music and creating the best new experiences for fans.
  • At least a basic understanding of content licensing and intellectual property.
  • Knowledge of the global audiovisual market.
  • Marketing qualification preferably to degree level.
  • Experience of B2B and B2C marketing helpful but not essential.
  • An understanding of the creative world across a range of media.


Job Type



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I would highly recommend Helen to anyone looking to further their career in the music or media industries.


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