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Digital Marketing Manager

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Digital Marketing Manager

Central London

Job Details

Digital Marketing Manager, Independent Record Label


Global Independent Music & Entertainment Company seeks a Digital Marketing Manager for its independent Record Label, UK


  • Develop full scope digital marketing plans to drive fan engagement across all online platforms and an overall digital creative vision for developing and     emerging artists.
  • Be part of the core team responsible for the overall artist branding and artist development.
  • Manage strategic partnerships with third parties including Facebook, Instagram, Twitter, YouTube, Google etc. 
  • Work with global marketing teams, ensuring a global approach to campaigns
  • Work with third party digital and media buying agencies to drive and deliver strong and successful campaigns
  • Maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunities.
  • Lead and coordinate social media, content development, streaming marketing, digital advertising & CRM campaigns for assigned artists.
  • Work with in-house and/or third-party content creators to conceptualize & complete lyric videos, portraits & live photos, AR/VR implementations, short-form content for     social media, etc. (while identifying new creators on an on-going basis).
  • Provide ideas & strategy for online contesting & sweep stakes.
  • Communicate with artist management/artist on a regular basis to convey overall digital strategy and present opportunities as they arise.
  • Create and implement campaigns focused on data collection; Maintain and nurture existing newsletter lists to ensure they are messaged consistently and efficiently.
  • Work with wider teams to maximize retail promotional opportunities/support retail initiatives.
  • Assure all current and any new digital partners get the assets and attention they need to execute effective promotions.
  • Spot digital trends, understand new technologies and social media behaviour and align these with business objectives to create new and innovative marketing opportunities     and solutions.
  • Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption.
  • Provide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholders.
  • Develop a reputation as a go-to positive person who is constantly resourceful with a great attitude.
  • Conceive budget, and effectively execute paid media campaigns.
  • Participate in new artist pitch meetings.


  • Qualifications
  • Extensive and progressive digital marketing experience at a record label or other related media companies.
  • Superb written and oral communication skills.
  • Thorough understanding of the music marketplace.
  • Comprehensive knowledge of the music streaming landscape.
  • Solid understanding / interest in lifestyle verticals and urban culture.
  • Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms.
  • Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks.
  • A team player that is not afraid to roll up his/her sleeves to help out the team.
  • Extremely detail-oriented and organized.
  • Data analysis/research skills.
  • Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations.
  • Must be experienced and skilled at acting as a liaison between the artists/artist management and the label using tact, persuasion, communication and trust.
  • Must be highly organized and capable of developing and keeping to a project timeline.
  • Prior experience with a variety of digital marketing tools.
  • Creative, self-starter with exceptional follow-up skills.
  • Bachelor’s degree preferred.


Job Type



Some comments from our cANDIDATEs...

An amazing recruitment company, they care about you as an individual rather than just being a number on their books!

I've had amazing placements where I've met great people, which has also given me the experience I have needed to secure my new role in the music industry!

Jenny is the best recruiter I've ever had, we've built a great working relationship and it has been brilliant to have been represented by The Music Market / Arts and Media.


Helen and her team at The Music Market have been nothing short of fantastic at helping me develop my continued career in music.

After graduating in 2012 they found me my first industry position at a top London bookings agency and most recently placed me in a great role at a leading international label and music brand.

I have always felt safe in their capable hands as a result of their professionalism and dedication.


I have always had a fantastic experience with The Music Market / Arts and Media – all the staff are great, helpful and knowledgeable.

Jenny has found me a number of wonderful full-time and temporary roles over the years and I can’t recommend the company highly enough.


Helen and the team at The Music Market were a joy to work with and helped me in securing my next career move within a short amount of time.  
I would highly recommend Helen to anyone looking to further their career in the music or media industries.


I was so impressed with Helen and the rest of The Music Market team – they understood exactly what I was looking for in my next role and worked incredibly quickly to help me find the perfect position. The communication was fantastic throughout and I really cannot thank them enough!