Head of Campaign Marketing

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Head of Campaign Marketing

Central London

Job Details

Our client, a global record company is seeking a Head of Campaign Marketing to coordinate marketing activities and drive audience growth within their catalogue division.

Key responsibilities will include:

  • Managing and planning key campaigns and their delivery across all mediums.
  • Resourcing key campaigns within marketing plans.
  • Coordinating marketing team to deliver timely and within budget campaigns.
  • Working closely with artists and managers.
  • Collaborating with promotion, content, audience and other relevant marketing departments to create strategic alignment.
  • Liaising with other departments to ensure commerciality of projects is maintained and business objectives are met.
  • Ensuring creative assets are developed, with the relevant departments.
  • Managing the delivery of fully integrated marketing plans across the full spectrum of marketing platforms and opportunities.
  • Commissioning and managing digital agency partners, as necessary.
  • Fostering productive relationships with PR and promotions agencies to enhance artist profile across traditional media.
  • Collaborating with media agencies to develop plans for TV, OOH, Radio and digital.
  • Assessing campaign results to inform and adapt future strategies.
  • Managing relevant artist showcases and events.


  • Genuine passion for music and appreciation and knowledge across all genres, particularly heritage acts.
  • Proven track record of developing and implementing fully integrated marketing campaigns within entertainment or for a credible brand.
  • Work experience within leading agency or brand.
  • Strong digital experience across multiple platforms.
  • In-depth expertise in audience engagement and the marketing lifecycle.
  • Experience of formulating brand strategies using quantitative and qualitative insights.
  • Comfortable with data analysis to inform insights.
  • Excellent project management skills.
  • Strong leadership skills.
  • Powerful relationship management skills.

Please note that due to the volume of submissions, only successful candidates who meet the exact requirements will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion.

The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.


Job Type



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