+44(0)20 7486 9102

Head of Digital Marketing

|  Posted on:

Head of Digital Marketing

Central London

Job Details

Our client, a global record company is looking to recruit a Head of Digital Marketing for a FTC from January-December 2019.


Key Responsibilities:

  • Develop Digital Marketing and communication strategies to drive catalogue streams and market share: identify opportunities to drive consumption of our artists’ roster and leverage key partners profiles (commercial and non-commercial).
  • With the support of insight and analytics, develop expertise in the ever-changing digital landscape in order to advise wider label and senior management on     anything streaming and voice related.
  • Support the label in this streaming and voice transition: organise training sessions, commission research, help Digital and Marketing teams make sense of our analytics tools and data, and support them in analysing the impact of their marketing campaigns.
  • Develop relationships within the business to facilitate catalogue strategy, including at international level and with front line labels.
  • Manage and mentor a team of seven including 4 direct reports. Support them, leading team meetings and 1:1 catch-ups, ensuring their outputs are represented within the business and become best practice.
  • Work with CRM team to drive audience acquisition and engagement strategies across the label
  • Work with creative and marketing teams to ensure implementation of best-practices for content marketing
  • Oversee the execution of global priority artist campaigns.
  • Drive the label’s digital media buy strategy: draw learnings from the team’s successes, drive general spend allocations, challenge nominated agencies.
  • Keep on top of trends and partners’ product evolutions / roadmaps to identify and implement new digital initiatives to aid artist campaigns.
  • Work with digital partners to leverage marketing opportunities for artists and     playlists.
  • Lead catalogue track and playlist strategy, working very closely with the Streaming marketing manager.
  • Lead catalogue video project strategy aimed at driving revenue, working closely with the designated team.


Candidate Requirements:

  • Extensive experience in digital marketing strategy and planning, within a successful entertainment/record company or streaming platform.
  • Experience in managing a team with various levels of experience and largely varied tasks.
  • Excellent knowledge of online advertising.
  • Excellent knowledge of social and streaming landscapes and partners.
  • Thorough understanding of streaming analytics to inform business decisions.
  • Good knowledge of SEO.
  • Experience in collaborating across multiple departments and international territories.
  • Strong leadership and interpersonal skills.
  • Highly organised.
  • Innovative and creative with the ability to eloquently communicate ideas, vision and plans to digital teams and non-digital colleagues.
  • Results and revenue driven.
  • Able to work and strategise independently.
  • A passion and deep knowledge of technology and how its developments affect music and consumer behaviour.
  • Thrives in a fast-paced environment.
  • Comfortable, confident and considerate with various stakeholder interaction.


Job Type



Some comments from our cANDIDATEs...

An amazing recruitment company, they care about you as an individual rather than just being a number on their books!

I've had amazing placements where I've met great people, which has also given me the experience I have needed to secure my new role in the music industry!

Jenny is the best recruiter I've ever had, we've built a great working relationship and it has been brilliant to have been represented by The Music Market / Arts and Media.


Helen and her team at The Music Market have been nothing short of fantastic at helping me develop my continued career in music.

After graduating in 2012 they found me my first industry position at a top London bookings agency and most recently placed me in a great role at a leading international label and music brand.

I have always felt safe in their capable hands as a result of their professionalism and dedication.


I have always had a fantastic experience with The Music Market / Arts and Media – all the staff are great, helpful and knowledgeable.

Jenny has found me a number of wonderful full-time and temporary roles over the years and I can’t recommend the company highly enough.


Helen and the team at The Music Market were a joy to work with and helped me in securing my next career move within a short amount of time.  
I would highly recommend Helen to anyone looking to further their career in the music or media industries.


I was so impressed with Helen and the rest of The Music Market team – they understood exactly what I was looking for in my next role and worked incredibly quickly to help me find the perfect position. The communication was fantastic throughout and I really cannot thank them enough!