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Head of Digital Marketing

Music
|  Posted on:

Head of Digital Marketing

Music
Central London
TBC

Job Details

Our client, a global record company is looking to recruit a Head of Digital Marketing for a FTC from January-December 2019.

 

Key Responsibilities:

  • Develop Digital Marketing and communication strategies to drive catalogue streams and market share: identify opportunities to drive consumption of our artists’ roster and leverage key partners profiles (commercial and non-commercial).
  • With the support of insight and analytics, develop expertise in the ever-changing digital landscape in order to advise wider label and senior management on     anything streaming and voice related.
  • Support the label in this streaming and voice transition: organise training sessions, commission research, help Digital and Marketing teams make sense of our analytics tools and data, and support them in analysing the impact of their marketing campaigns.
  • Develop relationships within the business to facilitate catalogue strategy, including at international level and with front line labels.
  • Manage and mentor a team of seven including 4 direct reports. Support them, leading team meetings and 1:1 catch-ups, ensuring their outputs are represented within the business and become best practice.
  • Work with CRM team to drive audience acquisition and engagement strategies across the label
  • Work with creative and marketing teams to ensure implementation of best-practices for content marketing
  • Oversee the execution of global priority artist campaigns.
  • Drive the label’s digital media buy strategy: draw learnings from the team’s successes, drive general spend allocations, challenge nominated agencies.
  • Keep on top of trends and partners’ product evolutions / roadmaps to identify and implement new digital initiatives to aid artist campaigns.
  • Work with digital partners to leverage marketing opportunities for artists and     playlists.
  • Lead catalogue track and playlist strategy, working very closely with the Streaming marketing manager.
  • Lead catalogue video project strategy aimed at driving revenue, working closely with the designated team.

 

Candidate Requirements:

  • Extensive experience in digital marketing strategy and planning, within a successful entertainment/record company or streaming platform.
  • Experience in managing a team with various levels of experience and largely varied tasks.
  • Excellent knowledge of online advertising.
  • Excellent knowledge of social and streaming landscapes and partners.
  • Thorough understanding of streaming analytics to inform business decisions.
  • Good knowledge of SEO.
  • Experience in collaborating across multiple departments and international territories.
  • Strong leadership and interpersonal skills.
  • Highly organised.
  • Innovative and creative with the ability to eloquently communicate ideas, vision and plans to digital teams and non-digital colleagues.
  • Results and revenue driven.
  • Able to work and strategise independently.
  • A passion and deep knowledge of technology and how its developments affect music and consumer behaviour.
  • Thrives in a fast-paced environment.
  • Comfortable, confident and considerate with various stakeholder interaction.

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