Senior Digital/Audience Development Manager

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Senior Digital/Audience Development Manager

Central London

Job Details

Our client, an iconic record label, is seeking a Senior Digital/Audience Development Manager to work on audience development/digital marketing campaigns across a range of established and newly signed artists. This is an exciting opportunity for a confident, ambitious individual with in-depth knowledge of digital strategy.

Key responsibilities will include:

  • Working with the Marketing Directors and Creative Team to formulate effective audience development and digital marketing strategies.
  • Managing Audience Development/Digital Marketing Team, focussing on cultivation of junior staff.
  • Providing leadership and advise to team and artists on strategies for fan base expansion.
  • Formulating strategies to create buzz and expand audience in the early campaign.
  • Enabling Artists to establish their positioning through social channels.
  • Reporting regular updates on audience growth across all relevant metrics and digital activity on artist campaigns.
  • Providing context for the wider label team at every turn and helping team members do the same.
  • Analysing results and feedback for future campaigns.
  • Monitoring upcoming news/touring two to three months in advance.
  • Merging databases and best practices with other labels/management/tour promoters upon signing.
  • Analysing and feedback for future campaigns.
  • Developing long term plans and strategies for each artist.
  • Created acquisition strategy as part of a wider digital plan, securing content for database drivers, prizes/ incentives for competitions.
  • Briefing in and implementing music streaming platform “follow” and “pre-add” tools.
  • Managing the relationships between DSPs and the label to build bespoke marketing campaigns and partnerships.
  • Website management to include: oversee build and upkeep, campaign Splash page builds, key announcements and traced link management.
  • Keep abreast of latest innovations and consumer trends in digital media and communicate them to the wider label.
  • Capitalising on consumer data and research insights and communicating them to the marketing and promotions teams.
  • Ensuring reviews of social channel managements are ongoing to optimise their potential for each label’s artist.
  • Mentoring artists and fellow team members on best practices and uses of social.
  • Ensure the team are creating assets and tools which are tech firsts and far reaching.
  • Ensuring label strategy on partnering with influencers in in place and communicated with the wider team to enhance influencer and social listening tools for maximum audience capture.
  • Reviewing social calendar with week-on-week postings across channels and identifying anything inconsistent with brand objectives.
  • Acting on insights from reporting, ensuring best practice is followed and these are communicated to wider team.
  • Securing high value profile for label artists through proactive relationships management with key social and streaming partners, working with Streaming & Commerce teams where necessary.
  • Integrating new digital partnerships into marketing and promotional strategy.
  • Commission bespoke content and tools for third party placement.
  • Understand and monitor company content guidelines.
  • Negotiating added media value around exclusive content.
  • Delivering cross media opportunities with the label promotions team.
  • Implementing digital deal opportunities and a digital approach through collaboration and dialogue with Director of Streaming & Commerce.
  • Collaborating with marketing and creative teams, and media planning teams to ensure consistency and amplification throughout all artist campaigns.


  • Extensive experience in a similar role, ideally within a label or agency, with proven experience managing your own team and a track record of developing junior staff.
  • Proven experience working with artist managers and artists on campaigns.
  • High level of experience working in Audience Development, social media, digital marketing to a technical degree.
  • Genuine interest in music, data and the digital landscape.
  • Experience delivering multiple fan and partnership activations.
  • Experience managing, building and nurturing eCRM email databases.
  • Good knowledge of Google Analytics, data segmentation and able to provide data sets back to the label.
  • Understanding of the value of rights ownership and content in the web space.
  • Strong existing relationships with key platforms; Facebook, Twitter, Google, Snapchat etc.
  • Experience in cross-browser and device web design as well as website and asset hosting.
  • Good understanding of SEO best practice.
  • Basic HTML coding skills essential.
  • Good knowledge of Photoshop, Dreamweaver or similar graphics software.
  • Experience with WordPress CMS.
  • Excellent verbal and written communications skills.
  • Self-motivated and highly organised, able to deal with work -load priorities.
  • Able to deal with people at all levels of the business with a diplomatic approach.

Please note that due to the volume of submissions, only successful candidates will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion.

The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.


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