+44(0)20 7486 9102

Streaming & Playlist Manager

Music
|  Posted on:

Streaming & Playlist Manager

Music
Central London
TBC

Job Details

Our client, a global music label is seeking a Streaming & Playlist Manager to maximise marketing reach and connect consumers with the label catalogue. There is a strong focus on growing the label’s streaming models and developing playlisting strategies.

Key Responsibilities:

  • Identifying marketing & commercial opportunities for the creation & marketing of playlists, playlist brands & streaming with a focus of driving label marketshare.
  • Create and collaborate on Global marketing campaigns across all streaming partners.
  • Using insights, analytics & consumer insights to inform effective playlisting initiatives, marketing & commercial decisions.
  • Undergoing detailed analysis to understand the complexities of playlist behaviours across all consumer types.
  • Working closely with label teams around the world, identifying growth areas and reacting to analytics &consumer demand.
  • Allocating ad inventory to maximise effective playlisting opportunities.
  • Sharing the effects of marketing initiatives responding quickly to changes required.
  • Devising and implementing initiatives to grow premium user bases, converting users from ad funded access.
  • Creating basic advertising assets (banners, HPTOs and radio ads) & traffic assets to media partners.
  • Working closely with digital account leads to maximise opportunities across business partners.
  • Work with brand partner teams to develop new playlist opportunities.
  • Integrating robust social strategies to grow playlist engagement & market share.
  • Liaising with global stake holder teams, label teams and Artist Management representatives to grow playlisting to set KPI’s.
  • Identifying new ways to market existing & new playlist brands.
  • Learning and sharing best practices across label teams.

 

 

Requirements

  • A passion for a wide range of music genres & styles including new release & catalogue.
  • Solid marketing experience within demonstrable experience of streaming and subscription services.
  • Proven experience in marketing practices to acquire audiences.
  • Ability to work with a global team understanding local cultural differences.
  • Good understanding of consumer insights & segmentation practices.
  • Comfortable using data & analytics to inform key decisions.
  • Very good communication skills.
  • Second European language also advantageous.
  • Experience using Adobe Creative Suite (CS6) and advanced Excel user is preferable.
  • Good understanding of metadata & digital supply chain processes is desired.

SHARE

Job Type

Permanent

Category

Some comments from our cANDIDATEs...

An amazing recruitment company, they care about you as an individual rather than just being a number on their books!

I've had amazing placements where I've met great people, which has also given me the experience I have needed to secure my new role in the music industry!

Jenny is the best recruiter I've ever had, we've built a great working relationship and it has been brilliant to have been represented by The Music Market / Arts and Media.

JODIE BRUNNING

Helen and her team at The Music Market have been nothing short of fantastic at helping me develop my continued career in music.

After graduating in 2012 they found me my first industry position at a top London bookings agency and most recently placed me in a great role at a leading international label and music brand.

I have always felt safe in their capable hands as a result of their professionalism and dedication.

WESLEY DOOGAN

I have always had a fantastic experience with The Music Market / Arts and Media – all the staff are great, helpful and knowledgeable.

Jenny has found me a number of wonderful full-time and temporary roles over the years and I can’t recommend the company highly enough.

NIKKI STRANGE

Helen and the team at The Music Market were a joy to work with and helped me in securing my next career move within a short amount of time.  
I would highly recommend Helen to anyone looking to further their career in the music or media industries.

STEPHANIE BRENNAN

I was so impressed with Helen and the rest of The Music Market team – they understood exactly what I was looking for in my next role and worked incredibly quickly to help me find the perfect position. The communication was fantastic throughout and I really cannot thank them enough!

SOPHIE RAY