Piano Marketing Specialist 0701

Our client, a renowned musical instrument retailer, is seeking a highly motivated Piano Marketing Specialist working for the Classic Division to create marketing campaigns. The company offers a hybrid working structure.

Key responsibilities will include:

• Developing marketing strategies and ensuring these are aligned with European strategy and KPIs.

• Implementing marketing strategies and monitoring ROI.

• Implementing product launches into the Dealer Sales Channel, to include supporting with Dealer Marketing actions, Web Content, Displays, Demo’s etc.

• Identifying opportunities in the market and monitoring competitor activities.

• Planning and controlling the marketing promotional budget.

• Controlling for all FOC to ensure they remain within budgets and ROI is reported on.

• Taking responsibility for the control of all Loan Stock.

• Ensuring promotional opportunities are optimised.

• Supporting with UK Artist requests, instrument placement, promotion opportunities, and brand presence.

• Attending regular marketing meetings with Dealer Activity Specialists and Dealer network.

• Reporting on Dealer Activity and ROI.

• Working with Sales Manager, Sales & Marketing Director, Sales Team, and Internal teams to gain insights.

• Ensuring marketing has maximised digital reach in liaison with the Digital Marketing Specialist across databases, social media, newsletters, videos, and SEO/SEA.

• Communicating best practice across the European branches.

• Supporting with the training of staff with in-depth product knowledge.

• Supporting with marketing output and creating assets when required.

• Planning event activities such as exhibitions, Demo’s, shows, and instore events.

Requirements:

• Possess an accredited marketing qualification, a marketing degree is advantageous.

• Willingness to travel nationally and in Europe and attend events.

• Possess a full UK driving licence.

• Knowledge of acoustic pianos.

• Able to demonstrate the Pianos to dealers and artists.

• Previous professional Sales and Marketing experience.

• Experience executing PR plans for Product Launches.

• Able to liaise with PR and marketing teams regarding external communication campaigns.

• Able to identify key influencers within the market sectors to generate promotion.

• Excellent interpersonal and communication skills.

• Able to work independently and as part of a team.

• Proficient user of Microsoft Word, Excel, and PowerPoint.

• Presentation abilities.

• An ability to maximise all promotional activity is desirable.

• Competency to support with Translation/Copywriting is desirable.

• CIM-Copy writing and creative Accredited certificate, and CIM Brand and product Accredited certificate is desirable.

Please note that due to the volume of submissions, only successful candidates who meet the exact requirements will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion.

The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.

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